The Flower Cart’s lead floral designer Kelly Laurence describes herself as a ‘’late bloomer’’ when it comes to working in the floral industry.

Kelly established The Bella Bloom Co, a specialist wedding floral design studio in Brisbane nine years ago after leaving the corporate world and hasn’t looked back since.

As a child Kelly recall’s spending many hours watching her mum create beautiful flower designs and craft cake flowers for hours on end, and recently discovered her great grandmother was a farmer/florist in New Plymouth, so her return to Taranaki feels like she has come full circle.

Kelly studied floristry in Brisbane and has had some amazing opportunities to work for and with some of the worlds leading floral designers, notably Francoise Weeks, Holly Heider Chapel and luxury floral designer & stylist Karen Tran.
Kelly has attended Karen Tran’s workshops in Santorini, Phuket and Sydney and was also the support florist for Karen’s events in Brisbane and Sanctuary Cove on the Gold Coast.

Kelly is extremely proud to have won the prestigious Australian Bridal Industry Academy’s (ABIA) Designer of Dreams Floral designer of the year award in 2017 and 2018. The Queensland State and National awards represent consistency of service and quality of design. Other career highlights include working with celebrated event planner and stylist Alysia Bridger Events to ‘’floralise’’ a charity event held at Palazzo Versace with guest speaker Paul Burrell (Lady Diana’s butler) on the 20th anniversary of her passing.

The Flower Cart Taranaki allows Kelly to follow her design passion in her home town. Kelly describes her design style as free-form and organic. Kelly likes to work with every bloom in its raw form to create designs that appreciate layers, texture and colour.

We can’t wait to bring our daily posies to New Plymouth, host botanical jewellery and flower crown workshops, as well as create memorable wedding florals.